"I can’t say enough about how valuable Dennis and the Hustle team have been for us. Over the past 18 months, they’ve played a huge role in elevating our premium, new business, and service groups. Not just through training, but through genuine partnership, consistency, and a clear understanding of how to drive behavior that leads to results. The impact on our team’s confidence, structure, and overall approach has been tremendous. We truly value the relationship and consider Hustle an extension of our internal leadership -we’ve integrated their work into our sales culture and day-to-day. I’d absolutely recommend their training to any team looking to sharpen their process and raise their standard. "
"Hustle Inc and Dennis joined us just before the start of the hockey season for an incredible multi-day training with our Premium and New Business Development teams, and I can confidently say the sessions were some of the most actionable and energizing we’ve had. Dennis’ approach is practical, built around real sales scenarios, which based on feedback from team really resonated. More importantly, he took the time to understand our market, slow down and allow for mistakes to be made and improved upon with a junior team, which made the training feel tailored and less intimidating. Since the training, we’ve seen sharper outbound communication, and a noticeable lift in confidence and consistency. The follow-up support from Dennis as more of a coach versus a trainer is the differentiator for us here in San Jose. If you’re exploring, I’d absolutely recommend Dennis and Hustle, Inc. "
"Leading up to our campaign launch, we were tasked with a number of new challenges to prepare for; arena renovations, new premium spaces, and a less tenured staff than we've had in years. For these reasons, we took a refreshed approach to our pre-launch training and decided to bring in Hustle Inc. to help complement our preparation, and it turned out to be one of the best decisions we could have made at the time. By gaining a deep understanding of our challenges before even stepping in the door, Dennis & Hustle Inc. came in prepared with relevant, meaningful coaching that instantly resonated with our staff. We covered a wide range of topics, specific to our particular challenges, and attacked them over the course of 2 days. Equipped with this information, our staff, across the board, felt more prepared, confident, and ready to attack our aggressive targets going into the new campaign."
"NC State Athletics has worked with Hustle Inc. for over two years now. Working with Dennis has been a great fit with our Ticket Sales and Services team. Dennis’ experience in the industry and the knowledge he brings to the table matches with how we are looking to grow. As Revenue Generation continues to be a huge focus in college athletics, it was important to me that I find opportunities to educate our teams on the best practices across the industry, regardless of the sport. We have a mix of experience and skill levels within our units, and Dennis does an excellent job working with everyone in the room, and showing them how to apply the topics with their skill sets and unique job responsibilities. As a leader and a coach, Dennis goes above and beyond to make sure his message is in line with our core values, and meets with me and our leadership team regularly to seek feedback and find the right fit. He regularly encourages our team, regardless of their experience level, to connect with him individually and seek him out for coaching and pointers. It isn’t just lip service, he delivers every time and has built personal relationships with various members of our team. Dennis is a valuable resource beyond the coaching sessions. I can regularly bounce ideas and concepts off him for feedback and tap into his vast network of contacts to seek out industry advice. I cannot say enough about our partnership. Dennis lives up to the motto of Hustle Inc. "
"We hired Dennis and Hustle in 2024 as we had heard good testimonials from other MLS Clubs. We like to bring in new voices for training each year for our staff and were at the time looking to grow our group sales efforts. After training with Dennis, our sales staff gained new skills and confidence and ended up finishing the 2024 strong, crushing our group sales goal in the process. The staff found his style to be engaging, timely and down to earth. We continue to reference back to Dennis’s training – I even used his “Elephant in the Room” line recently when describing a situation to my staff."
"Working with Hustle Inc has been a tremendous asset to the Columbus Crew ticket sales & service teams. From day one, they demonstrated a deep understanding of our brand, our story, and the standards we strive to uphold. They delivered outstanding work while making the process collaborative, efficient, and enjoyable. Our teams felt fully supported, and the final product exceeded expectations. What impressed us most was their ability to translate our vision into clear, actionable solutions that elevated both our internal operations and our fan-facing experience. Their responsiveness and partnership mindset made them feel like an extension of our own team. The results speak for themselves: improved supporter engagement, streamlined initiatives, and a higher standard across our sales and service arm. Hustle Inc has been a valuable partner, and we look forward to building on this momentum"
"I first met Dennis at a recruiting event in the Sport Industry over a decade ago. After Hustle Inc was introduced, our leadership team knew that he would be someone that could be helpful to our Sales and Service team. We first brought him in to speak with our senior level staff, but after multiple successful sessions, we felt that connecting him with the entire team would be even more valuable. His ability to quickly relate and build trust with reps while delivering efficient trainings in new business, renewals and premium conversations has been very impactful. We look forward to continuing to work with Hustle Inc, and I would recommend his group to any Organization with a Sales & Service team that is built on building relationships with their customers."
Working with Dennis & Hustle Inc. has been great for us here at the Ravens. He understands the sales team and the culture (because he helped build it), and he’s evolved right alongside us as we’ve added new premium products, and staff, over the last few years. What separates Dennis is that nothing he does is one-size-fits-all. He tailors his coaching to exactly what our reps are experiencing in the moment, whether it’s messaging around new premium products, navigating PSL/season ticket conversations, or sharpening fundamentals during a shifting sales climate. The guidance he gives is detailed and immediately actionable (not to mention fun & easily digestible for the team). As a result, our reps have grown more confident, more consistent, and more prepared!
"Dennis and Hustle Inc have been wonderful to work with. His coaching style kept our team engaged and helped our sales team simply our processes. He is very passionate about his craft and really cares about the people he coaches. It is not a one-off training. Dennis and Hustle Inc are continuously coaching our leadership and sales team."
"Working with Hustle Inc. has been a game-changer for our team. Dennis brought clarity and alignment to our Premium and Ticketing business units which helped us unify our sales strategy and training across the board. He simplified concepts to make it easy for our staff of various experience levels and created a learning environment that aligns with our culture. Thanks to Dennis’ guidance, our team is more confident, consistent, and far better equipped to succeed."
"When we partnered with Hustle, our goal was to build a stronger foundation for our B2B sales approach- one that would elevate both new and seasoned reps alike. What stood out immediately was the authenticity. From our earliest conversations through every in-person and virtual session, the energy and enthusiasm were real and consistent. It never felt like we were getting “another trainer”- we were getting Dennis. That perspective, especially coming from someone who had recently been in similar leadership shoes within the NFL, resonated with our team. The biggest shift was confidence. Our reps at all levels walked away with practical tools they could immediately apply in B2B conversations. We saw the majority of our team hit their appointment goals in 2025, and much of that credit goes to what they learned and implemented. Most importantly, the impact lasted. The lessons didn’t fade after the sessions ended. We still hear references to the training in day-to-day conversations, and the foundation built continues to show up in how our team approaches the work."
